Forget the Walk in Wardrobe; Today’s Modern Woman Needs Her Clothes to Go

Diva, which specialises in car insurance for women, surveyed 1,200 customers online and found that women are hoarding expens women's jackets ive and unnecessary items in their cars with some women putting as much as ?500 worth of belongings at risk.

The survey revealed the most popular item for a woman to store in their portable wardrobe are Ugg Boots, which according to the women surveyed were necessary for driving purposes. However at ?160.00 a pair, they are an attractive prospect for any thief.

According to Diva, the most popular items women keep in their cars are:

1.    Ugg Boots
2.    Make-up
3.    Gym Bag
4.    Sunglasses
5.    Hoody
6.    Spare Leggings
7.    Spare "going out" shoes
8.    Handbag
9.    Coat
10.    Spare top

Hannah Toubkin, Marketing Manager of Diva Insurance.co.uk, said, "In preparing for any clothing occasion and adapting to any fashion emergency, women have found a new use for their cars, which is putting them at an increased risk from thieves".
She added, "Loose items can also pose a real danger whilst driving as they can easily become lodged under the. It is vital that these items are stored safely."

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Street Wear and Hip Hop Clothing Free With New Hip Hop Songs Album by C.KhiD

Street wear and Hip Hop Clothing is free for fans that download the New Hip Hop Songs album by C.KhiD. The new rap music teamed up with 3 of his favorite new Hip Hop clothing brands for his album release yesterday. Fans that download and listen to the New Hip Hop songs album will find an audio skit on the album which unveils a secret investigator's name which grants contest entry.

"This contest links to my essence. I was really into hip hop fashion, hip hop jewelry, and the science of fashion at an early age and gave ideas to stylists for rap artists like Fat Joe, Fabolous, Lil Wayne, and others before I was 20. These hip hop clothing brands I've gotten to give away are crazy and on that same dope level of style. I've convinced them to give away some items to my fans free because my fans are creative minds and trend setters," says C.KhiD of his New Hip Hop songs album promo giveaway.

Teaming with World Wide Web giants Myxer and YouTube for new videos and ringtones, this is C.KhiD's first time aligning with urban clothing brands. Giving random fans hot new hip hop clothing and the thrill of winning during this holiday season, it is sure to be appreciated by supporters. A Christmas gift early, the rapper women's coats laughs at the thought of what he does, saying he wished rappers he looked up to gave away some stuff to him.

"I'm not a deeply material person but I always had a design, art, and fashion passion. I'm somewhat like Kanye West and Lupe Fiasco. I know the Hip Hop music fans out there that are putting their last name as KhiD on Facebook and Twitter are the same as me, that's how we relate. This is just another one of my ways to give back and inspire them in a positive way," continued C KhiD.

The two exclusive fashion brands the Hip Hop 2011 champion has collaborated with are Hood Prep Clothing and the Avrumi Romario Collection. Each will dress the winning C.KhiD fans with enough shirts to last one entire school week or more. For female fans, Women's Hip Hop clothing line Cake Mixx clothing has teamed with the new rap star. All very exclusive urban clothing brands, C.KhiD will hand pick which designs are to be sent to winners.

The New Hip Hop Songs album by C.KhiD was released yesterday, October 25th. It will be available on iTunes for $9.99 later this week, and the fan preferred free on store.ckhid.com for a limited time. The 4th release of his "Black Box Dreams" hip hop music series, C.KhiD hopes the free strategy will prove the album to be worth its price and inspire fans to purchase and support good music.

New Hip Hop Songs was engineered by LOS Beats Engineer and Beats4Thoughts.com founder, Carlos Paez. Album instrumentals production includes hits from top new rap beats producers Johnny Juliano, BraveStarr Beats, and Flash Beats. The new album has only 1 feature, new RnB songs artist Young Marquis. There are 15 new songs on the rap album. One of the fifteen songs will be a "investigator" skit which includes the name of an investigator fans will need to win this new Hip Hop clothing giveaway. For more information, please visit store.ckhid.com.

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New Eco-Friendly Sun Protection Dive Skins And Hooded Stinger Suits

Dive skins are full body swimsuits, also called 'Stinger Suits' normally m women's jackets ade from swimwear materials such as Spandex, Lycra, or PBT fabric; and best used when swimming or diving in water temperatures above 25 °C (77 °F), as they provide little thermal protection. The traditional stinger suit was designed and developed to provide protection against under water jellyfish stings; However, the new Stinger Suits provide additional protection against the sun UV radiation (Maximum UV cover rating is UPF50+).

EcoStinger stinger suits uses technologically advanced fabric made in Italy and developed specifically for use in extreme environment conditions, not only for prolonging fabric life, but also ensuring your skin is well protected against under water stings, sunburn and UV radiation sun damage which may ultimately cause skin cancer.
The latest design from EcoStinger is the Hooded Stinger Suit, as the name suggest, this suit include a built-in hood for extra head cover and uses advanced fabric that doesn't lose its color and elasticity in chlorinated or sea waters; below is a list of functions and features the new design offer:

• Excellent Sun protection clothing: provide maximum cover rating of UP50+ which blocks >97.5% of the sun UV radiation
• Chlorine proof: Fabric that does not undergo variations in performance in environments with active chlorine.
• Shape and color retention: Garments that maintain their shape and color even after several uses.
• Perfect fit: The fabric elasticity moulds to the body without being constricting, allowing the best freedom in movements.
• Piling resistance: Fabric that is always smooth and pleasant on the skin. Tests demonstrates that it resist to abrasions and piling with the highest rating value of 5.
• Exceptional breathability: Fabric absorbs sweats and allows its natural evaporation.
• Two way stretch: Fabric with stretch properties on both directions for easier wear and comfortable feel.
• Eco-friendly: products developed while taking into consideration the effects on environment and using recyclable materials where possible and offsetting CO2 emissions.

New hooded stinger suits and dive skins are available online from ecostinger.com in women http://www.ecostinger.com/women-swimwear-c-24.html and men http://www.ecostinger.com/men-swimwear-c-23.html versions, sizes from S to XXL, and 2 colors, one is unisex black color and contrast silver flatlock stitching, and the other is ladies in navy and pink colors including buil-in bra http://www.ecostinger.com/women-stinger-suit-hood-bra-p-30.html. Both versions include front zipper for easy donning, high neck, long sleeves and long legs for extra cover.

Ecostinger is a unique eco-friendly sun protection swimwear and UV protective clothing supplier in the world. Our experience in the sun protection industry expands over 7 years. For more information about EcoStinger products visit http://www.ecostinger.com

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Sierra Trading Post Treks into Secure Social Shopping with Adgregate Markets

Today Adgregate Markets, the leader in secure social commerce solutions, announced that Sierra Trading Post has chosen Adgregate's ShopFans to provide secure social shopping on the retailer's Facebook page. The outdoor-themed clothing and gear retailer is teaming up with ShopFans to enhance the online shopping experience for the company's Facebook fans. Sierra Trading Post's Facebook fans will be able to complete purchases without compromising security and privacy. The company is ranked 74th on Internet Retailer's Top 500 List and 16th within the list's apparel category.

Leveraging ShopFans, the world's most trusted social commerce technology, Sierra Trading Post's Facebook fa fashion coats online ns will be able to virally promote and share products while they buy, all through the social 'hooks' within the social network. The result will be fewer required clicks and higher conversions for Sierra Trading Post. The company will be the first major outdoor gear and apparel retailer to open a Facebook store.

"This is so new, so fresh, and we know it's going to be a fun way for our fans to experience Sierra Trading Post," says Juliette Rule, Sierra Trading Post social marketing manager. "To have our fantastic product selection right at your Facebooking fingertips is great. Our fans won't be sacrificing security to get those great deals on great brands, and that just makes the experience with us even better."

ShopFans will enable Sierra Trading Post to showcase many product categories directly in Facebook, allowing fans of the company to select items they wish to buy, and complete their checkout process securely. Additionally, Sierra Trading Post's ShopFans integrates PowerReviews' ratings and reviews into Facebook, which have been proven to increase customer engagement and drive sales.

"ShopFans enables our clients to monetize their Facebook fan base through spending and referrals," says Henry Wong, CEO of Adgregate Markets. "Sierra Trading Post will now be able to offer their customers a secure online shopping experience within Facebook. We're thrilled to be their social commerce solution provider."

True social commerce includes measureable results and metrics that are vital to understanding customer engagement. ShopFans tracks which conversations are occurring, and ultimately reveals how the conversion funnel appears within Facebook. ShopFans encompasses all available Facebook social hooks, including "Likes", sharing of reviews, and purchase notifications via News Feed Posts. At the same time, Sierra Trading Post gains insight on product recommendations, purchase intent and conversion rates.

ShopFans is the only product on the market today to deliver on the true promise of social commerce. Unlike existing social commerce solutions offered in Facebook, ShopFans has won the public endorsements from both security and privacy heavyweights, McAfee, VeriSign and TRUSTe, to protect brands' reputations and pave the way for consumers to buy confidently within Facebook. In particular, McAfee is the exclusive security provider to Facebook.

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering "Great Deals. Great Brands." Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers - selling outdoor gear, shoes, men's clothing, women's clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody. For more information, please visit http://www.sierratradingpost.com.
Sierra Trading Post … saving people money.

About Adgregate Markets
Adgregate Markets is the leading provider of secure advertising and social commerce solutions. ShopFans? turns social shopping on Facebook from conversations into conversions and is the only secure social commerce solution in the market. ShopAds? guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. SecureAds? are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including ad:tech's White Hot Company, TechCrunch50 Finalist, and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit http://www.adgregate.com.

http://www.facebook.com/Adgregate
http://www.twitter.com/Adgregate

Adgregate Media Contact:
Jessie Morgan
(408) 838-0143
media(at)adgregate(dot)com

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Everything Sweet and Simply Cute for Girls - Be Your Naughty, Sweet Self

If you love feeling beautiful, fairies and things is the place to get your favorite clothes. We have the sweetest designs and reasonable prices to make being in style a little easier.

Our designs are girly at heart. We have over 18 designs to choose from and counting including fairies, butterflies, sunflowers, frogs and naughty sayings that are sure to get hearts pumping! Our products include a variety of shirt styles, sweatshirts, men?抯 and women?抯 underwear, hats, mugs, stickers, greeting cards and everything in between.

If you are a budding artist, submit your design and, after review, it can be printed onto a large variety of products that would be available at Fairies and Things. Thi Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) s is an opportunity to get your quality artwork out to the public!

For additional information, or to visit Fairies and Things, simply go to http://www.FairiesAndThings.com!

CONTACT INFORMATION:

Janine DeRose

Fairies And Things

(916) 233-5512

Site: http://www.FairiesAndThings.com

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New Author Debunking Myths About What Makes Women Beautiful

Expert Image Consultant and author of newly released book, With Style and Amazing Grace, Aleysha R. Proctor, is boldly shattering long-standing myths and stereotypes, while redefining the way women perceive beauty forever. She is turning on its ear the notion that women are defined by what they look like on the outside, and replacing it with a more balanced approach. Her book and accompanying journal can be found and purchased at http://www.withstyleandamazinggrace.com.

At a time when celebrity worship and unrealistic beauty standards are the order of the day, millions of women throughout the U.S. are left feeling inadequate, insecure, and insignificant. This comes as no surprise. According to the Media Awareness Network, researchers report that women's magazines have ten and one-half times more ads and articles promoting weight loss than men's magazines do, and over three-quarters of the covers of women's magazines include at least one message about how to change a woman's bodily appearance--by diet, exercise or cosmetic surgery.
(http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_beauty.cfm)

"Far too many women suffer from low self-esteem," says Proctor. "Unfortunately, they don't see their own worth." This is precisely why she's using With Style and Amazing Grace as a tool to aggressively challenge negatively skewed and unhealthy views of beauty. "I want women to realize that beauty begins on the inside and then manifests on the outside," says Proctor.

Make no mistake. In her attempts to nurture inward beauty, she by no means neglects outward beauty-- Au contraire, Proctor shares her exclusive insider advice on how to make an entire wardrobe from only ten items of clothing. Plus, she reveals to women exactly how to maximize their beauty potential, by understanding the best ways to make the most flattering style choices.

Proctor's message is catching on with an international audience of women. With Style and Amazing Grace will be featured in the brand new August Issue of Empowering Everyday Women Online Magazine, the premier online magazine for African American Christian women. She will be sharing her "Top 10 Best Beauty Tips of the Year," with thousands of EEW Magazine readers. To get her elegant style and beauty advice, log onto http://www.eewmagazine.com beginning August 6, 2007.

"Her warm, fun, reader-friendly style make With Style and Amazing Grace a delight to read," say editorial reviewers at EEW Magazine. The book thoroughly addresses the ins and outs of what it takes for women to achieve optimal levels of beauty, happiness, and fulfillment.

Never one-dimensional in her approach, Proctor also gives sound advice on how to nurture and enhance spiritual beauty, to ensure that the inside matches the outside. Her practical expertise is skillfully interwoven with spiritual wisdom, resulting in a refreshingly balanced and holistic view of beauty.

"Aleysha Proctor shows [you] how to make your inner beauty shine through. With chapters on leadership, excellence and having humanity, this is a book full of the practical wisdom of an author who lives her philosophy," say reviewers at Xlibris Publishing. Its rich contents are sure to have women turning pages and turning heads. "Beauty meets spiritual self-help," is the perfect way to describe With Style and Amazing Grace.

For additional information on debunking myths about what makes women beautiful, Proctor's new book With Style and Amazing Grace, and interviews contact: Aleysha Proctor, (301) 523-7389, http://www.AleyshaProctor.com.

About the Author
Aleysha Proctor is a professional certified Image Consultant. She studied with Color Me Beautiful, Beauty for All Seasons and Brenda York's Image Management. She also has a BS degree in Management and Leadership, and an MBA in Marketing from Hamilton University.

A great speaker and a delight to interview, Proctor has been quoted in notable publications like: Black Enterprise, Prince George's County Suite, Washingtonian, Onyx Woman and Empowering Women magazine on varying topics such as business, image, beauty and lifestyle.

National Director with the multi-million dollar Warm Spirit Corporation, Proctor is a successful business tycoon. Based on her stellar performance within the organization, she was recently honored with two prestigious awards: "The 2007 Landmark Achievement Award," as well as, "The 2007 Director Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) of the Year Award."

Aleysha is a member of ISES (International Special Events Society), FGI (Fashion Group International) and the First Baptist Church of Glenarden, Maryland where she serves on the VISION Magazine Ministry. Her passion in life is helping others to live their best lives now by realizing and utilizing their potential.

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Readers to Witness the Rise and Fall of Spade Cooley

A gripping story of fame, family, and murder awaits readers as veteran writer-author Ellen Melinkoff gives readers a glance at the King of Western Swing's life. In this recently published book, Spade Cooley: A Novel, people will get to know Donnell Clyde Cooley, a Western swing musician, big band leader, and television personality, who was convicted for killing his second wife.

In the 1940s and '50s, Spade Cooley, the King of Western Swing, played to sellout crowds at the Santa Monica Ballroom. He charmed audiences with his fine fiddling, self-deprecating manner, and bounce-all-over-the-stage exuberance. Adapting his ballroom show for live television, The Spade Cooley Show began broadcasting in 1948 and made Cooley the top local television entertainer for several years.

He married one of his band singers, Ella Mae Evans. Their fifteen-year marriage was plagued with Cooley's drunk and jealous rage and ended with Cooley beating his wife to death. The front-page trial ended with Cooley's conviction in 1961. But how will Cooley fare inside the prison walls—and out of the limelight?

Spade Cooley: A Novel lets readers follow the rise to stardom and the rock-bottom fall of one of the well-admired and applauded musicians of the twentieth century.

For more information on this book, interested parties may log on to http://www.Xlibris.com.

About the Author
Ellen Melinkoff h Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) as been a full-time freelance writer for more than twenty years. She has written for the Los Angeles Times, Sunset, and other magazines and websites. She is also the author of four non-fiction books, including What We Wore: An Offbeat Social History of Women's Clothing, 1950–1980. She lives in Los Angeles.

Spade Cooley: A Novel * by Ellen Melinkoff
Publication Date: September 25, 2010
Trade Paperback; $15.99; 265 pages; 978-1-4535-3112-9
Trade Hardback; $22.99; 265 pages; 978-1-4535-3113-6
eBook; $9.99; 978-1-4535-3114-3

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at +0800-644-6988. To purchase copies of the book for resale, please fax Xlibris at 44-203-006-8880 or call +0800-644-6988.

For more information on self-publishing or marketing with Xlibris, visit http://www.Xlibris.com. To receive a free publishing guide, please call (888) 795-4274.

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Eva Alexander's A/W 2012 Maternity Wear Collection is a Modern Take on Iconic Classics - Maternity has Never Looked so Stylish

One favourite from the collection is the knit maternity dress. This season the ponte knit dress is the must have for every woman's closet and the brighter the color the better. Eva Alexander hasn't missed a beat and this dress is a wardrobe essential designed to be worn both during and after a woman's pregnancy. It's perfect for a woman who is looking for something elegant and tailored, yet comfortable and easy to wear. Made in an exquisite Italian ponte knit or for colder climates, a luxuriously soft merino wool knit, this dress also streamlines a woman's figure helping create a feminine silhouette even when it seems like it just can't be done at 8 months.

Another must have is the Eva tailored maternity dress. It's stylish and it's sexy, enough said. Regardless of the fact that it's brilliant for the office, if a woman is looking to channel her inner Victoria Beckham during pregnancy, this is the dress. Pair it with the matching wrap tie jacket and a pair of sunglasses and the diva will shine, never mind the quick stop for a second lunch and another brief visit to the ladies room.

The silk tunic paired with the Lauren Pant is modern and sophisticated. During a season when every pant had been made with a skinny leg, these maternity pants are refreshingly chic and metropolitan.

The favourites aside, the Eva Alexander A/W 2012 maternity wear collection includes a wide range of well designed separates in luxury fabrics and a variety of colors. They are maternity clothes that make a woman look and feel beautiful.

Eva Alexander launched it's online maternity wear shop at http://www.eva-alexander.com in January of 2011, and has quickly become one of the trendsetters in maternity wear fashion. The creation of stylish maternity designs that combine figure flattering silhouettes, modern lines and smart tailoring with luxury fabrics, distinctive detail and quality workmanship has been received with rave reviews. With a clientele that ranges from professionals and executives to styl Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) e savvy fashionistas and a celebrity following that includes the likes of Sienna Miller, Eva Alexander has been embraced internationally and continues to grow from strength to strength. With three iconic collections: Essentials, The Office and Twilight Beauty, a woman is always fashionably dressed for any occasion during her pregnancy.

Bon-Ton’s Spring Goodwill® Sale Collected Nearly 4 Million Pounds of Clothing and Textiles to Support Goodwill’s Job Training Programs

The Goodwill? Sale, a partnership between Goodwill Industries International and The Bon-Ton Stores, Inc. (NASDAQ: BONT), has collected 3.8 million pounds of donations. Consumers donated gently used clothing and textiles to support the job training programs, skills training and community-based services that Goodwill agencies provide in their local communities.

The most recent Bon-Ton Goodwill Sale took place from March 9-23, 2011 at Bon-Ton stores in 23 states in the Northeast, Midwest and Upper Great Plains. Bon-Ton, which operates stores under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's, Younkers and Parisian nameplates, received donations for Goodwill at its 275 stores. Goodwill sold those donations in its retail stores and the revenues were used to fund programs that give people the skills they need to enter the workforce, including people with disabilities, those who lack education or job experience and others facing challenges to finding employment.

"The Goodwill Sale is playing an important role in helping people in the communities where we operate," said Bud Bergren, president and CEO of The Bon-Ton Stores, women's jackets Inc. "Investing in the economic engine of our local communities is important to our culture."

Nearly 60 Goodwill agencies participated in the partnership and distributed approximately 2 million discount coupons to generous donors, who received 15 – 20 percent off of merchandise at Bon-Ton stores. Donors also had the opportunity to share their donation on the Million Acts of Goodwill website, where they could access an exclusive 25 percent-off coupon and a chance to win a trip to New York to see Live! with Regis and Kelly.

"The donations from the community have enabled Goodwill to raise an estimated 17 million dollars to benefit Goodwill's mission of helping people find jobs and strengthen their families and communities," said Jim Gibbons, president and CEO of Goodwill Industries International. "We are truly thankful for the generosity of Bon-Ton customers and will put that support to good use by providing the services people need to build fulfilling careers."

The Goodwill Sale takes place twice a year — each spring and fall season. Since 1994, the Goodwill Sale cause-marketing collaboration has helped generate an estimated potential value of $135 million in revenue to support Goodwill's employment placement services and other support services for people with disadvantages to finding employment.

About Goodwill Industries International
Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America's top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill operates more than 2,500 stores and the first and only nonprofit Internet auction site, shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. Last year, more than 2.4 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at http://www.goodwill.org, or call (800) 741-0186. Twitter: @GoodwillIntl. Facebook: GoodwillIntl.

About the Bon-Ton Stores
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 275 department stores, which include 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, MI, area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. The Goodwill Sale event is long-standing charitable partnership the Company developed to support and build strong communities. For further information, please visit the investor relations section of the Company's web site at http://investors.bonton.com. Twitter: @thebonton Facebook: http://www.facebook.com/Bonton.

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The View’s Daytime Emmy® Award-Winning Talk Show Co-Host, Sherri Shepherd Helps College Students Feed Homeless Veterans

Founded in 2000, EMBRACE is a nonprofit organization that provides social and physical wellness programs serving underprivileged communities in San Diego, CA. Embrace programs are designed to connect college students to the multi-cultural community through volunteerism and service-learning. The organization is built on the philosophy of UNITY and encourages serving less fortunate members of civilian and veteran communities by bringing women's jackets people together irrespective of their race, religion or cultural upbringing.

Sean Sheppard, founder of EMBRACE was leading a group of college student volunteers to serve the homeless and while serving, Mr. Sheppard met Debbie Clark who played the character "Storm" on American Gladiators from 1991 to 1993. Clark, now 47 became homeless after an injury to her knee which ended her American Gladiator career. Sean Sheppard helped the homeless Ex-American Gladiator and her son by providing shelter and food and reached out to others for assistance. The media became aware of his efforts to aid mother and son, including AOL News, who wrote an article on this unfortunate story of an American Gladiator that was now homeless.

After reading the AOL News story of Storm and her son's homelessness, Sherri Shepherd began her support by providing Clark and son with 6 months of rent along with utilities. Since then, Sherri Shepherd has been a fan of EMBRACE and on May 24, 2011 she announced on The View talk show that she and fiancée, Lamar Sally would like their wedding guests and fans to donate to EMBRACE in lieu of wedding gifts for their upcoming August wedding. "The compassion & dedication that Sean displays everyday in helping those less fortunate is what drew me to the Embrace organization," said Sherri Shepherd.

EMBRACE has provided food, clothing, blankets and referrals to thousands homeless veterans and civilians that include women and children. The organization is comprised mostly of college student volunteers who donate their time and talent each week to serve the community in a variety of ways. Since the economic downturn, their focus has been on homeless civilian and veteran populations. "Just like water and solar power, college students are a natural resource that is routinely underutilized when it comes to addressing community problems. They care little about skin color, political affiliation, religious beliefs or ethnicity; they just want to help those who need it. They have been an invaluable resource to the Southern California community in a multitude of ways," said Sheppard.

"EMBRACE is very appreciative that Sherri Shepherd is assisting to serve the homeless population in San Diego through her time, talent, and resources. The homeless civilian and veteran populations are increasing as is the operating cost associated with a growing organization. We rely on donations, grants and corporate sponsorship and feel blessed that Sherri was compelled to assist us in such a personal way to shed light on EMBRACE's cause, "added Sean Sheppard.

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Even more top designer labels now available at sexy lingerie online retailer Ladyloca.co.uk, lowest prices anywhere in the UK together exceptional with customer service

The best designer labels at the best possible prices is something of an expectancy from consumers of sexy lingerie products, that's why Ladyloca.co.uk have once again took the initiative and sourced even better high quality products at the lowest possible prices from the most distinguished brands within the lingerie industry.

Any reputable retailer of women's clothing and sexy lingerie will agree that only authentic high quality clothing should be presented to customers, certainly not cheap imitation goods that may look rather tempting in regards to pricing but fail miserably in regards to quality.

The online women's lingerie industry contains both a combination of both reputable retailers and those other rather dubious retailers that are promoting the sale of imitation goods that propose to be the real deal but in fact simply are not, leaving customers to feel the ultimate sense of frustration and anguish when they receive goods that are quite simply failing in quality and value for money.

It's a natural practice and rather understandable for customers to seek sexy clothing products at the best possible prices, however one must remain aware that the lowest price does not always mean the best value for money, the gulf in quality between imitation lingerie and authentic is vast and significant.

To achieve ultimate satisfaction and sense of fulfillment, customers are strongly advised to favour the authentic quality brands as opposed to the much cheaper and imitated goods that are available online, quality shall always prevail in the end, and what might look like a deal of a lifetime, usually in fact results in a sour transaction with no salvage or solution.

Ladyloca.co.uk can state with pride that only authentic products from the most established and reliable designer's from the women's lingerie and other clothing industries are featured within the Ladyloca.co.uk website, ensuring customers peace of mind that the products they are purchasing from Ladyloca.co.uk are of high quality and from reliable sources of manufacturing.

This new designer product ranges of lingerie and ladies costumes hitting the L women's coats adyloca.co.uk this week include Leg Avenue, LivC Corsetti and Chilirose to name but a few of, Ladyloca.co.uk is confident these new additions will become an instant success with customers given the proven track record and reputation of these well esteemed brands.

To find out more about Ladyloca.co.uk and the sexy clothing products on offer within the store, please visit the website today or connect with Ladyloca via Facebook the Ladyloca Facebook page.

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Betsey Johnson and Yoplait to Kick Off Breast Cancer Awareness Month With a Salute to the Women of New York

On October 1, 2011, Yoplait teamed up with celebrity fashion designer and icon Betsey Johnson to kick-off Breast Cancer Awareness Month at an in-store event and launch a brand new campaign aimed at celebrating the inherent style and substance of New York.

On the morning of October 4, New York fashion students will seek out women who embody style and substance and reward them with an estimated 50,000 free cups yogurt. Samplers can also be found from 7am-10am, and 4pm-7pm in the following locations:

•     October 4: Broadway/Lafayette St., Fulton St., Canal St.    
•     October 5: Columbus Circle/59 St., Penn Station/34 St., Grand Central Terminal
•     October 11: Grand Central Terminal, Union Square-14 St., Herald Square
•     October 12: Lexington Ave/59 St., Lexington Ave/53 St., Penn Station

New York designer Betsey Johnson started her label in 1978 and has become a celebrity in her own right for her one-of-a-kind vision in the clothing fashion industry for 30 years. "These are the people and qualities that inspire my work each day, so I'm thrilled to be a part of a campaign that acknowledges and rewards the extraordinary ladies of NYC," said Johnson.

Commitment to women's health and the breast cancer cause is an integral part of Yoplait's DNA: during the past 13 years, Yoplait has donated more than $30 million to the breast cancer cause through Save Lids to Save Lives? and related donation initiatives. This year Yoplait will donate ten cents to Susan G. Komen for the Cure? for each pink lid redeemed online at Yoplait.com and via mail by December 31, 2011, up to $2 million.

B-Roll: In-Store Event Footage, Soundbites and Sizzle Video

Online: Video and Photos to View, Download and Share at http:// women's coats www.magicbulletmedia.com/MNR/YoplaitBetseyJohnsonNYC

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The International Women's Society of Nigeria Presents Its Humanitarian of the Year Award to Africa.com CEO Teresa Clarke

President Cecilia Aqua Umoren, the Executive Committee and Board of the International Women's Society (IWS) of Nigeria presented their Humanitarian of the Year Award to Africa.com Chairman and CEO Teresa Clarke on Tuesday, November 8, 2011.
Attorney Olayimika Phillips, a partner at Olaniwun Ajayi & Co, where she heads the enterprise practice as well as corporate affairs, planning and strategy, accepted the award on behalf of her long-time friend. Ms. Clarke had to be in South Africa for a meeting involving the education non-profit which she co-founded, the Student Sponsorship Programme (http://www.ssp.org.za/ ). However, she will be in Nigeria next week and plans to thank President Umoren in person.
In her prepared remarks, Ms. Clarke praised the 54-year old International Women's Society of Nigeria for its long history and its commitment to child care for working mothers, library services, and assisting the unemployed attain skills to enter the workforce. She said that future demands on the organization will be significant, given major trends domestically as well as internationally.
Ms. Clarke cited the United Nations' projection that by the end of this century, Nigeria will be one of the three largest countries in the world, based on current population and fertility rates.
Said Ms. Clarke: "It will be hard for the Nigerian government to keep up with the demands that this population growth will place on social services. Helping the Nigerian government serve the needs of women by providing day nurseries, homes for abandoned babies, library services, scholarships, skills training and the very important widow's fund, will be essential as the Nigerian population grows, and the needs of Nigeria's women increase accordingly.The work that IWS does for women in Nigeria will grow in its importance over the next 100 years."
Ms. Clarke also reflected on the IWS' increasingly important role in fostering relations across international borders, especially now that numerous global companies are "moving into Nigeria to serve Nigerians, not extract its natural resources." She noted that multinational companies "want to sell their products and services to the increasingly wealthy, and ever growing large population in Nigeria. They want to sell Nigerians their burgers, their cars, their clothes, and provide Nigerians with their computers, entertainment, and communications." She added: " These new global companies moving into Nigeria must develop meaningful, long term relationships in Nigeria, with the Nigerian people, in order to achieve success. They must know who these people are, understand them, and befriend them. The human aspect of this type of business is essential for their success. All of this means that IWS' role is fashion coats that much more important as Nigeria integrates itself into the global economy. "

About Africa.com: Africa.com is the fastest growing Africa-related internet site with 1 million+ unique visitors each month from around the world. Visitors have access to financial, political and cultural news, maps, information about world-wide events and non-profit organizations related to Africa as well as views from opinion-leaders.
Africa.comDEALS is Africa.com's social coupon site, offering huge discounts on products that represent the dynamism, entrepreneurship and high quality of the African continent.
Africa.com has partnered with a number of best-in-class content providers including the Council on Foreign Relations, Foreign Affairs and HAND/EYE Magazines, McKinsey and Co., Harvard University's Committee on African Studies, the Brookings Institution's Africa Growth Initiative, Freedom House and the Mo Ibrahim Foundation. Additional partnerships will be announced shortly.

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Forbes Consulting MindSight(R) Research Unveils Rich Diversity of Emotions Driving Holiday Shoppers

New research by Forbes Consulting Group (http://www.forbesconsulting.com/) reveals that while many shoppers are turning out this holiday season, the emotions that drive them to stores differ greatly from person to person. Results from the study using the company's proprietary applied neuroscience technology, MindSight?, has revealed a unique shopper profile. More motivated than others by the "thrill" of shopping, one group pursues shopping almost as a "game," driven by the feelings of achieving success that go along with finding the perfect item or obtaining that great deal. In contrast, the motives driving other shoppers to the stores relate more strongly to the feelings of doing something special for loved ones in the holiday season.

"The MindSight? findings reveal that although most shoppers are highly motivated by a desire to take care of friends and family and express love during the holiday season, some shoppers derive intense emotional satisfaction from the experience of shopping," said Dr. David Forbes, Founder and CEO of Forbes Consulting Group. "These shoppers feel the emotions of winning and losing in the shopping experience. It's more competitive for them. Not surprisingly, these shoppers are more likely to begin their holiday shopping early, arrive at stores before they open to get a good spot in line and brave going out to the stores on Black Fridays or Super Saturdays."

The findings also show the timeless truth that the joy of the holidays is most of all about children. Parents and others buying toys and games for children feel excited about making kids feel loved, cared for and happy with their presents. Unlike other types of holiday shopping, shopping for kids appears distinctively worry-free with very little concern that kids will be disappointed with what they get for Christmas.

Shopping for Different Products Gives Rise to Different Emotional Experiences
The research conducted by Forbes Consulting also evaluated the emotions associated with top product categories for the holidays. The results indicate some surprising findings with implications for retailers.

•     For men shopping for the women in their lives, perfume can convey that you understand and care about what she likes, and it can win her appreciation. For women, giving a man a new power tool has this same potential to show you understand and care. However, perfume and power tool gift purchases involve considerable trepidation about "getting it wrong" and seeming "incompetent" in the purchase process.
•     Meanwhile, for experiencing sheer pleasure during the shopping experience, gourmet foods top the list. Shoppers enjoy a "mental feast" as they explore the wide range of delicious items on display, especially during the holidays. Gourmet food retailers could capitalize on the positive emotional shopping experience surrounding these purchases by ensuring shoppers have a way to engage more of the senses by offering taste samples.

"The MindSight? holiday shopper findings have important implications for retailers," said Dr. Jeremy Pincus, Principal at the Forbes Consulting Group and Lead Researcher on the project. "For 'thrill-seeking' shoppers, it's all about getting in, getting the deal and getting out of the store. This is particularly true in the early hours after a store opens, which is when these shoppers are more prevalent. Retailers obviously want to keep shoppers in stores browsing, but they could also benefit by making aspects of shopping, such as the check-out process, as efficient as possible. Strategies for targeting other shoppers include genuinely trying to reduce the anxieties men feel when shopping for perfume, for example, or women when they shop for power tools. Doing this could have a beneficial impact on holiday sales of these items."

About the Research and MindSight?
The research, conducted between November 29-December 5, 2011, included a quanti women's jackets tative survey with 2,014 participants in the U.S. between the ages of 18-65. Half of the participants were men and half were women. The survey covered the top shopping categories, including clothing, consumer electronics, entertainment/media, gourmet foods, arts and crafts, jewelry, perfume, spa services, power tools, small appliances, specialty alcohol, and children's toys.

The survey included the use of the proprietary Forbes Consulting MindSight? technology to evaluate shopper emotions and motivations.

•     MindSight? enables researchers to "talk to the emotional brain." It utilizes a patent-pending technique of applied neuroscience to obtain authentic emotional insight from respondents before their conscious mind can edit responses.
•     MindSight? can be used in small, qualitative studies as well as large-scale, quantitative studies with thousands of globally dispersed respondents. It delivers real-time results, cost-effectively, and can be deployed on mobile devices.
•     MindSight? works by "talking with pictures," rapidly exposing a proprietary and statistically validated library of emotionally evocative images for respondents to react to – each image is linked to one category in Forbes Consulting's Unified Model of Human Motivation ? to explain respondent motivations (published in Review of General Psychology, June 2011).

About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of this insight. In its 26-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight?, please contact sales(at)forbesconsulting(dot)com.

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New Education about Occupational Health and Menopausal Dry Eye on the Sharon Kleyne Hour Power of Water

The same steps that prevent or minimize hot flashes will also prevent or minimize menopausal dry eye.

Sharon Kleyne, host of the Sharon Kleyne Hour Power of Water syndicated radio talk show, recently interviewed Laurie Barber, MD, Professor of Ophthalmology at the University of Arkansas and a leading authority on dry eye syndrome and menopause. The discussion focused on occupational health, truck driving, motorcycles, computers and, of course, prevention of menopausal dry eye.

An important Sharon Kleyne Hour Power of Water objective is education regarding the growing worldwide crisis in dry eye disease. Untreated dry eye, according to Sharon Kleyne, can lead to corneal ulceration, visual impairment and blindness. In the United States, dry eye symptoms are the number one complaint that ophthalmologists hear from patients,

Sharon Kleyne asked Dr. Barber about eye care and occupational health, noting that employers are usually unaware of the impact on tear film and vision of forced-air heating and cooling, office computers, etc. Dr. Barber observed that this is an area where education could be very helpful. She noted that human nature is to take one's vision for granted - until something bad happens.

In response to Sharon Kleyne's question about the importance of sleep and rest in preventing or minimizing dry eye, Dr. Barber noted that sleep and rest are essential to eye health. It is important, she stated, to truly rest your eyes at night, and allow them to recover, which means (among other things) not wearing contact lenses to bed. The tear film restores itself while you sleep - the glands recharge, the pH drops, e women's coats tc.

Sharon asked about patients with eye-stressing occupations or lifestyles, such as truck drivers or motorcycle riders. According to Dr. Barber, those occupations all involve intense concentration or staring and as a result, the person often forgets to blink often enough, which increases the rate of tear film moisture (water) evaporation. The best way to prevent or minimize occupational dry eye is to use eye protection such as goggles or a face shield. Pre-treatment with a product such as eye drops or Nature's Tears EyeMist before motorcycling, can also be helpful.

Regarding computers, they also involve staring that decreases the blink rate. Dr. Barber suggests frequent breaks to rest your eyes, making sure there isn't a vent blowing on you, and positioning yourself to look slightly down on the computer screen.

The interview concluded with a lengthy discussion of menopausal dry eye. Dr. Barber recommended treating menopausal dry eye as you would hot flashes: Get sufficient exercise, drink lots of water, and try to stay in a cool place and wear layered clothing so you can cool yourself off.

Sharon noted that exercise reduces stress and promotes better functioning of all body systems. However, exercise can be dehydrating. Dr. Barber agreed and observed that for some women approaching menopause, moderate daily exercise would probably suffice. She stressed that anyone training for a marathon, no matter what their age or gender, should be extremely meticulous about hydration and water intake. Swimmers should be careful of chlorine exposure.

Sharon Kleyne Hour Power of Water is sponsored by Bio-Logic Aqua Research, whose Nature's Tears? EyeMist?, a breakthrough hand-held personal all-natural water humidifying device for occupational and menopausal dry eye. Nature's Tears? EyeMist? is available at http://www.BioLogicAqua.com, Amazon.com, drugstore.com and selected drugstores nationwide.

Listen to the Sharon Kleyne Hour Power of Water Mondays, 10 a.m., PST/PDT. The syndicated radio talk show is heard on Voice America/World Talk Radio, Green Talk Network and Apple iTunes. Go to http://www.SharonKleyneHour.com for written summaries and on-demand replays. Also visit http://www.naturestears.com, http://whatistheeye.wordpress.com, "Nature's Tears EyeMist" on Facebook and "Bio-Logic Aqua" on Twitter.

? 2012 Bio-Logic Aqua Research

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boohoo Launches Affordable Fast Fashion Menswear Range

boohoo, a leader in affordable and trend-led fashion, has seen tremendous growth since launching in 2006. The demand from our female customers grows daily, both in the UK and internationally. March will see the introduction of Men's Clothing to boohoo as we embrace the opportunity to deliver our fast fashion formula to the male market.

The Men's Fashion collection will consist of 6 key categories, including apparel, footwear and accessories with prices ranging from ?8 -?35. It will focus on this season's key tends, as well as delivering core wardrobe essentials.

The Men's Fashion collection will consist of 6 key categories, including apparel, footwear and accessories, with prices ranging from ?8 - ?35. It will focus on this season's key tends, as well as delivering core wardrobe essentials. Taking inspiration from festival style and fashion houses, the range radiates the fun loving spirit of its new male customer. Expect nautical boat shoes, cargo shorts,, crew neck shirts and key basics. Not forgetting holiday essentials such as swimshorts, vests and sunglasses. Smarter style is encouraged through flat caps, formal shirts and chinos.

"It's an exciting time for boohoo, and our growth and expansion reflects our commitment to providing our customers with incredible value and cutting edge style. Men and women alike are embracing online shopping in a whole new way and we offer a 24hours shopping experience that delivers new trends on a weekly basis." - boohoo Chief Executive Mahmud Kamani.

"We have observed a shift in menswear buying habits, as men begin to embrace fashion trends and move away from the safety net that branded fashion has offered for so many years. The core of our business has always been to provide the seasons latest looks to women, whilst still delivering incredible value, and this is exactly what we will be offering to our menswear customers." - boohoo Head of Digital Marketing Antony Eden.

With an exciting future ahead, boohoo is set to cement its position as a leader in online, affordable, trend led fast fashion and will strive to become a new home for affordable Fashion for Men.

For further information, images and press samples or for interviews with the team from Boohoo.com.

Katie Curran, PR Manager
Katie(dot)Curran(at)boohoo(dot)com

Jenny Quinn, PR Assistant
Jenny(dot)Quinn(at)boohoo(dot)com

For additional information please visit http://www.boohoo.com or follow us on twitter @boohooOfficial and http://www.facebook.com/BoohooOfficial.

The boohoo website is full of the latest, on-trend cl women's jackets othes, shoes and accessories all at affordable prices. Boohoo are at the heart of fast fashion with a six-week collection turnaround, offering cutting edge, gorgeous styles the high street.

Fashion Design Competition: New Social Networking Site Inspirare.com to Launch Fashion Careers

Inspirare.com announced a fashion design competition, giving up-and-coming designers a chance to have their garments manufactured, promoted and sold for free. The social networking fashion site is offering a total of 30 various prizes for 30 entrants in the competition, which currently runs until May 31, 2012, but that date may be extended.

The winner will have 200 garments manufactured, and that style will be the first design listed on the Inspirare shop. They will also receive a trip to San Francisco or $1,600 to spend at Net-A-Porter. Twenty-nine runners-up will receive iPads or gift vouchers to Net-A-Porter.com. There is no fee for entry into the competition.

The event is being used to promote the launch of Inspirare.com – a fashion site with a social media twist. Through a system of votes and forums, customers decide the trends that flourish on the site. The best designs move to the top. Those trends are then manufactured and sold to the general publi women's coats online c at no cost to the designer.

Sean Peng, CEO and Founder of Inspirare.com, says, "because the fashion industry is traditionally controlled by the big fashion powerhouses, the road to success for designers is usually a long and hard one. Inspirare.com provides designers with a supportive and socially involved platform where they can launch their careers."

Because it's a social site dedicated to fashion, emerging designers have a new way to connect directly with the customer, and the customer has an easy way to give feedback to designers. That platform allows designers to test products in their market, and it paves the way for smaller labels in the fashion scene.

The company boasts some impressive benefits for evolving designers. It funds 100 percent of selected projects, provides worldwide exposure and takes on all of the financial risk. Designers can focus solely on design, because production and logistics are on the company. In addition, designers receive royalties of up to 20 percent for every garment sold.

In order to submit a project for consideration, designers must first apply and be accepted into the program. They can then submit up to three women's wear design entries into the competition.

For more information about this new social fashion site and the fashion design competition, visit Inspirare.com.

About Inspirare.com

Inspirare is part of the San Francisco fashion scene and is dedicated to supporting the next wave of emerging fashion designers by offering them 100 percent production funding. All garments are manufactured in the U.S.

The new website offers an open dialogue between customers and designers, connecting them through an online community. It provides designers with the opportunity to gain exposure and form a solid foundation from which to launch their label. Consumers benefit by making decisions about upcoming trends and clothing that is manufactured.

Press contact:

Kate Blank, Fashion Director
855-800-7273
hi(at)inspirare(dot)com
http://www.inspirare.com

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San Diego Law Firm Supports Operation Homefront to Promote Back to School Brigade 2012

According to Operation Homefront, which provides emergency financial and and other assistance to the families of our service members and wounded warriors, the average American parent spends $606 on clothes, shoes, schools supplies and electronics each year per child. This summer, Operation Homefront Southern California is holding a Back To School Brigade program, serving over 3,300 children of our military servicemen and women throughout Southern California.

During the month of June, San Diego Law Firm is proud to be a drop-off site for donated school supplies and backpacks, extending the opportunity for local residents to serve the children of our military that sacrifice so much while a parent is deployed repeatedly.

"When military members and military families require legal assistance, it is generally more complex in nature given their occupation, especially in the practice areas of estate planning and family law. Many of our clients are proud members of the Armed Forces or are military families from San Diego who receive a generous discount on services. Because of this, we are thrilled to be partnering with such an esteemed organization as Operation Homefront Southern California. They are one of the most influential organizations serving our military clients. When we have the opportunity to support our clients while supporting local organizations and businesses who also support our clients, it makes it that much more special," says Managing Partner, William R. Simon, Jr.
Centrally located in North Park, San Diego Law Firm will be acting as a pick up and drop off site Monday through Friday from 8am-5pm. Participants can swing by the office, pick up a donor bag, and drop it back off anytime this month.

William R. Simon, Jr. adds, "T fashion coats his is something our staff is extremely excited to participate in. I know their efforts, combined with the response from our clients and the local North Park community, will produce an overwhelming outcome for Operation Homefront Southern California. I can't wait to see the final numbers to come back at the end of June. We'll be announcing the combined efforts over the July 4th holiday."

Requested school supplies include binders, colored pencils, crayons, erasers, filler paper, glue sticks, hand sanitizer, highlighters, pencil pouch, pencil sharpener, pens, 2 pocket folder, ruler, spiral notebook, pencils, and a backpack.

Get Involved:
Please join us in doing our small part to keep military kids smiling. If you are unable to participate in San Diego Law Firm's June program, you can sponsor a backpack for a military child for $35.00. Please mail monetary donations to Operation Homefront Southern California at PO Box 26747 San Diego, CA 92196 and designate "Back-to-School Brigade" in the memo line. If you are interested in holding a collection drive, please contact Tricia De La Paz at 858-695-6810 or tricia.delapaz@operationhomefront.net.

About San Diego Law Firm:
Located in North Park, San Diego Law Firm has a reputation for outstanding ethics in the marketplace, as recognized by the Better Business Bureau. The firm serves clients in a variety of matters, including business and real estate law; bankruptcy; divorce, support and custody; accidents and injuries; lawsuits and disputes; and wills, trusts and probate. San Diego Law Firm offers fixed fees to all of the firm's clients, for any legal matter. To learn more about San Diego Law Firm, visit http://www.sandiegolawfirm.com